BEAUTFIUL, CREDIBLE WEBSITES…
…for aesthetics clinics that have outgrown their online presence.
tonic is a branding and web design studio.
We’re currently partnering with aesthetics clinics that already have a strong reputation, but don’t yet look like it online.
Most aesthetics clinics don’t have a visibility problem.
They’re already known locally, trusted, loved, and referred to by their loyal clients.
Many have built successful businesses through referrals, word of mouth, and social media alone.
But as a clinic grows, the way it appears online doesn’t always keep pace with the reality of the practice.
What once felt "good enough" starts to feel slightly misaligned with the level and quality of work being delivered.
Who we work with
Most of our clients are already highly skilled at what they do.
They just don’t always appear that way online yet.
“We don’t look professional enough online.”
“I hate sending people to my website, it’s so outdated.”
“The business has evolved. The brand and website hasn’t.”
“We need to look more established and credible.”
“I run everything fine through Instagram and Fresha/Accuity, but I need a proper website.”
Usually, they come to us saying:
Why your website matters
Aesthetics has always been built on trust.
But trust is becoming increasingly important as the industry grows, evolves, and attracts greater scrutiny.
Patients are researching more carefully. Asking more questions. Looking for stronger signals of professionalism before they commit.
Much of that judgement happens online.
And your website is where those expectations are either reinforced or undermined.
A Changing IndustryWe’re choosing to work within a sector where expectations around credibility, professionalism, and presentation are becoming increasingly important.
As the industry evolves, clinics are being asked to communicate trust more clearly and consistently across every touchpoint — not just in person, but online as well.
A strong website is often the most direct way to support that.
What we do
We design websites that help aesthetics clinics present themselves with greater clarity, credibility, and confidence online.
The result is a stronger first impression, a more premium perception, and a website that reflects the quality and expertise of the practioner behind it.
Most clinics already have the expertise, results, and reputation.
Our job is to make that visible.
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We're actively growing our portfolio within the aesthetics sector.
Rather than creating speculative work, we'd rather partner with real clinics and produce websites that deliver genuine value to both sides.
The reduced rate reflects our desire to build experience and case studies within the industry, not a difference in the quality of the work.
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Most likely – if you've already built a reputation and have a steady stream of enquiries, referrals, or returning clients.
Most of the clinics we want to work with are already doing good work. Their online presence simply hasn't caught up yet.
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Not necessarily.
Many clinics already have the foundations in place. Sometimes a clearer, more considered website is enough.
If we believe branding work would add value, we'll tell you. If we don't, we won't.
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Less than most people expect.
We'll need your input at key stages, but we aim to make the process straightforward and efficient.
You're already busy running a clinic. We don't expect you to become part of a web design project full-time.
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We offer flexible pricing based on project type and complexity.
You can expect a clear, simple one-page website with all the required information to cost around £1k.
For more detailed projects, similar to what we did for GLO Aesthetics, you’re looking at £2.5k - £3k.
After an initial conversation, we’ll provide a transparent quote with no hidden costs.
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The aesthetics industry is becoming more competitive, more visible, and increasingly scrutinised. With changes to regulations, a trusted, professional online presence is more important than ever.
Patients are asking more questions, doing more research, and looking for stronger signals of professionalism before they commit.
A website won't replace great work or a strong reputation.
It helps communicate them more clearly.
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Because people rarely book from a single touchpoint.
They discover you on Instagram, hear about you from a friend, see your results, then look you up.
Your website is often where they decide whether everything they've seen feels credible, professional, and worth pursuing.
And if your main competitor has a great-looking ‘Gram feed and a credible, branded website? Guess where your prospect is going to go…
