BEAUTFIUL, CREDIBLE WEBSITES…
…for independent travel agents that have outgrown social media.
tonic is a branding and web design studio.
We're currently partnering with independent travel advisors who have built thriving businesses through recommendations, repeat bookings, and personal service — but whose online presence doesn't yet reflect the confidence they inspire in real life.
Most online travel advisors don’t have a trust problem.
Their clients come back. Their friends refer them.
Their inboxes fill with messages asking, "Can you help us plan this one too?"
Many have built successful businesses through Facebook, WhatsApp, and word of mouth alone. But as the business grows, what once felt perfectly adequate can start to feel limiting.
Because people don't just book holidays anymore. They research, compare, and look for reassurance.
And before they enquire, they're asking themselves:
Who is this person? Can I trust them?
Why should I book through them instead of doing it myself?
Who we work with
Most of our clients are already brilliant at what they do.
They have loyal customers, glowing reviews, and years of experience helping people plan unforgettable trips.
“I don’t look professional enough online.”
“The business has evolved. My brand and online presence hasn’t.”
“I need to look more established and credible.”
“I run everything fine through Instagram, Facebook and WhatsApp, but I need a proper website.”
"I know I offer a better service than just booking online – but my IG doesn't show that."
But usually, they come to us saying:
Why your website matters
Travel is built on trust.
People aren't simply booking a holiday. They're choosing someone to guide them through one of the most meaningful purchases they'll make all year.
Whether it's a honeymoon, a once-in-a-lifetime adventure, or precious family time, they want to know they're in safe hands.
Long before they enquire, they're making assumptions about your professionalism, expertise, and the experience they'll receive.
Much of that judgment happens online.
What We're OfferingWe're currently taking on a small number of travel advisor projects at a reduced rate as we grow our portfolio within the sector.
Every website is bespoke and designed around the way you work, the clients you attract, and the experiences you specialise in creating.
The reduced rate reflects this stage of our journey within the travel industry — not a difference in the quality of the work.
What we do
We create websites that answer those questions before they're ever asked.
Not by shouting louder. Not by looking corporate.
But by helping independent travel advisors present themselves with greater confidence, credibility, and clarity.
The expertise is already there. The personal service is already there.
Our role is simply to make it visible.
The result is an online presence that feels established, professional, and unmistakably yours.
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We're actively growing our portfolio within the online travel sector.
Rather than creating speculative work, we'd rather partner with real businesses and produce websites that deliver genuine value to both sides.
The reduced rate reflects our desire to build experience and case studies within the industry, not a difference in the quality of the work.
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Most likely – if you've already built a reputation and have a steady stream of enquiries, referrals, or returning clients.
Most of the agents we want to work with are already doing good work. Their online presence simply hasn't caught up yet.
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Not necessarily.
Many agents already have the foundations in place. Sometimes a clearer, more considered website is enough.
If we believe branding work would add value, we'll tell you. If we don't, we won't.
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Less than most people expect.
We'll need your input at key stages, but we aim to make the process straightforward and efficient.
You're already busy running a business. We don't expect you to become part of a web design project full-time.
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We offer flexible pricing based on project type and complexity.
You can expect a clear, simple one-page website with all the required information to cost around £1k.
For more detailed projects, similar to what we did for North Coast Travel, you’re looking at £2.5k - £3k.
After an initial conversation, we’ll provide a transparent quote with no hidden costs.
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The travel industry is becoming more competitive, more visible, and increasingly scrutinised. With changes to regulations, a trusted, professional online presence is more important than ever.
Clients are asking more questions, doing more research, and looking for stronger signals of professionalism before they commit.
A website won't replace great work or a strong reputation.
It helps communicate them more clearly.
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Because people rarely book from a single touchpoint.
They discover you on Instagram, hear about you from a friend, see your results, then look you up.
Your website is often where they decide whether everything they've seen feels credible, professional, and worth pursuing.
And if your main competitor has a great-looking ‘Gram feed and a credible, branded website? Guess where your prospect is going to go…
